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What review request text should a concrete contractor send?

By Ansh Singh · Updated November 8, 2026 · 9 min read

Short answer: A concrete contractor should send a short text on the day the job is done, from a real number, with a name, one friendly sentence and the Google review link. Do not offer a discount or gift for a review, and do not ask only the customers who seem happy. Below are texts for driveways, patios, repairs and builder jobs.

A review request text is a message you send after a job that asks the customer to leave a review on your Google Business Profile. Reviews are what the next homeowner reads when they are deciding between you and two other concrete companies.

Why is a text the right way to ask?

A concrete crew is on site, packs up, and leaves. The owner is on to the next quote. A text sent from the truck takes thirty seconds, and most people read texts quickly.

Google's contribution policy lets merchants solicit or encourage reviews that reflect a genuine experience, as long as no incentive is offered. A text with your review link in it is an easy way to ask, because the customer taps once and is on the review page.

For concrete, the best moment is the day you finish. The customer is looking at a clean new surface and usually likes it. A week later, they are used to it and the feeling has faded. Our guide on how many Google reviews a concrete contractor needs covers how many to aim for.

What are the rules before you send anything?

Three sets of rules apply. None is hard, but each can cost you.

Google's rules. Google's contribution policy says merchants may not offer incentives such as payment, discounts, free goods or services in exchange for reviews. Its contribution policy also says merchants may not selectively solicit positive reviews, and should not pressure users to review while on the premises. So you ask every customer, and you do not stand over someone on their new patio waiting for them to type.

The FTC rule. In 2024 the FTC issued a final rule on fake reviews. It bars compensation or incentives conditioned on reviews expressing a particular sentiment, and bars claiming a review section shows all reviews when bad ones were removed. The FTC can seek civil penalties against knowing violators.

Texting rules. The federal phone rule says a "call" includes a text message in at least one of its provisions, and telemarketing robotexts generally need prior express written consent. A plain thank-you with a review link is not clearly an ad, but the line can blur, and some states add rules. This is not legal advice. Our habit is simple:

• When you book the job, ask: "Is it OK if we text you updates and a review link after?" Write the yes in the job notes.
• End each text with "Reply STOP to opt out."
• The rule says a "stop" reply is a reasonable way to revoke consent, and it must be honored within ten business days. Honor it at once.
• Do not add a coupon or sales pitch to a review text.
• Ask a local lawyer before you text a long list of past customers.

How should you send them?

Put your review link in a note on your phone, so you can paste it in seconds.

What are the review request texts?

Change the bracketed parts. Keep them short and in your own voice. Read each aloud: if you would not say it to a customer standing in the driveway, change it.

1. The day-of text for a driveway

Hi [Name], it's [Your name] from [Company]. Thanks for trusting us with your new driveway. If you have a minute, an honest Google review helps our small business a lot: [link]. Reply STOP to opt out.

2. The day-of text for a patio or stamped concrete job

Hi [Name], [Your name] at [Company]. It was good to work on your patio. Would you tell people about it here? [link] Mentioning the pattern or color you chose helps the next homeowner. Reply STOP to opt out.

The line about the pattern is a prompt, not a script. It does not tell them what rating to give.

3. A text for a repair or resurfacing job

Hi [Name], it's [Your name] from [Company]. Thanks for letting us fix your [steps / slab / walkway]. A short, honest Google review would mean a lot: [link]. Reply STOP to opt out.

4. A text for a garage floor or slab

Hi [Name], [Your name] from [Company]. Your [garage floor / slab] is finished. If you have a minute, we'd appreciate an honest review of how the job went: [link]. Reply STOP to opt out.

"Honest" matters. It signals that you want real feedback, not only praise.

5. A reminder, two or three days later

Hi [Name], [Your name] from [Company]. Just a quick reminder in case you missed my text. An honest review of your [project] would help others find us: [link]. No problem if you'd rather not. Reply STOP to opt out.

Send one reminder only. Never send a third.

6. A text for a customer you saw was unsure on the day

If the customer raised a concern, fix it first, then ask.

Hi [Name], [Your name] from [Company]. Thanks for telling us about [the issue]. We'll take care of it by [day]. After it's sorted out, we'd like to hear how it went: [link]. Reply STOP to opt out.

You still send the request to every customer. The point is to deal with the problem first, not to leave out unhappy people. Google says not to selectively solicit positive reviews, so do not skip anyone based on what you think they will write.

7. A text after a new-driveway check-in

Some companies check in after a few weeks. Use it for care tips, and add the review link only if they did not already leave one.

Hi [Name], [Your name] from [Company]. Quick check on your new driveway. Is it holding up well? A reminder to avoid deicers on new concrete this winter. If you haven't yet, we'd appreciate a review: [link]. Reply STOP to opt out.

The deicer tip is sourced. Concrete Network says new concrete is more susceptible to the harmful effects of salt and suggests sand for traction instead.

8. A text to a builder or general contractor

Builders and property managers hire you again and again. Many will not post a Google review, and some companies may not allow it. Ask for something they will do.

Hi [Name], [Your name] from [Company]. Thanks for the [address] slab. Would you be open to a short note on how we worked with your crew, or a Google review if your company allows it? Happy to send a draft to edit.

If they send a short note you may add it to your website with their permission. Never write a review for them and post it as theirs.

9. A script for a phone call or in-person ask

Some customers, especially older homeowners, like a spoken ask better.

"Would you leave us a Google review? I'll text you the link. It takes about a minute."

Say it after the final walk-through, when you are done and before you load the truck.

How do you reply to the reviews you get?

Reply to every review in a short, personal way. It shows future customers how you treat people.

To a good review:

Thanks, [Name]. We enjoyed the [driveway / patio] job. Call us if you need anything. [Your name], [Company]

To a mixed or bad review:

[Name], we're sorry the [issue] was not what you expected. We'd like to put it right. Please call me at [number]. [Your name], [Company]

Never argue in public, never share the customer's address or job details, and never threaten legal action over an honest review. The FTC rule specifically covers unfounded legal threats and intimidation used to suppress reviews. If a review is fake or breaks Google's rules, you can report it through the profile, but a real complaint from a real customer should be answered, not removed.

What mistakes should you avoid?

• Offering a deal for a review. A free sealer coat or a discount on the next job is a reward for a review. Google and the FTC both prohibit it.
• Asking only your favorite customers. Google's policy bars selective solicitation.
• Writing the review for them. Offer a prompt at most.
• Long messages. A paragraph reads like a mass text.
• Gating. Do not send happy customers to Google and unhappy ones to a private form.
• Waiting too long. We have no study on timing, but the day you finish is when the customer is looking at the result. Test it against your own numbers.

For more on where reviews fit, see our guide on the concrete contractor Google Business Profile, and the hub guide on contractor review examples. State rules on texting differ, so check yours, starting with our California page for an example of a state page. If you want a site where the review link, job pages and call button are already in place, you can see a free demo site.

If you're working through this list, these guides cover the next steps: Best Ways to Handle Calls on Pour Days for Concrete Contractors in 2026: Voicemail, Answering Service, Text-Back and AI Receptionist and Best Directories and Associations for Concrete Contractors in 2026: Google, ACI, ASCC, Concrete Network and More Compared.

Common questions

When should a concrete contractor ask for a review?

On the day you finish, within a couple of hours of leaving, once the customer has seen the result. Send one reminder after two or three days. Do not ask more than twice.

Can I give a discount for a Google review?

No. Google's contribution policy bars offering discounts, free goods or services for reviews, and the FTC's 2024 rule bars incentives conditioned on reviews of a particular sentiment. Thank customers in words.

How many Google reviews does a concrete contractor need?

We have no concrete-specific number. Zarla's study of ten other trades found that businesses named by ChatGPT or Google AI Mode had a median of 444 Google reviews, against 192 for those not named. Concrete was not in that study, so use it as a hint, and read our guide on how many reviews you need.

Is it legal to text customers a review link?

The federal phone rule treats a text as a "call" in at least one provision, and telemarketing robotexts generally need written consent. A plain request tied to a job the customer hired you for is not clearly telemarketing, but get the customer's OK at booking, include an opt-out line and honor it. Ask a local lawyer for your state.

Sources

• Google Maps contribution policy: Prohibited and restricted content (2026)
• Federal Trade Commission: Final rule banning fake reviews and testimonials (2024)
• Cornell LII: 47 CFR 64.1200, delivery restrictions (2026)
• Concrete Network: How to maintain a concrete driveway (2026)
• Zarla: AI Visibility Index (2026)